MATAMBÚ COFFEE BREW
PACKAGING + BRAND IDENTITY
A case study on a coffee producing company. The purpose was to brand the idea of a ‘client’' who was just starting out who needed a brand identity guide as well as product packaging.
Matambù Brew is an independent coffee roaster located in Salt Lake City, Utah. Matambù Brew is unique in the indie coffee roasting business in that it imports whole bean Arabica beans that are speciﬁc to farms in the Guanacaste Province of Costa Rica where the ranges of taste can be characterized by fruity, chocolate, and sweeter ﬂavors. We want to be perceived by our audiences as organic, colorful, cultural, indigenous, relaxed, inclusive, and commercial.