LIESEL - PREMIUM BAKING CHOCOLATE
PACKAGING + BRAND IDENTITY
A case study on a baking chocolate company. The purpose was to brand the idea of a ‘client’' who was just starting out who needed a brand identity guide as well as product packaging design.
Liesel is an independent chocolate producer located in Minneapolis, Minnesota. Though located in a metropolitan area, the brand has strong German traditions that are influenced by its immigrant founders. Liesel is unique to the chocolate industry because their primary focus is creating chocolate for bakers. The chocolate has a unique taste due to its process, producing bitter and natural flavors. Liesel wants to be perceived by audiences as refined, pastoral, natural, dark, charming and German.dark, charming and German.