KEEPS - SUSTAINABLE BAGS
PACKAGING + BRAND IDENTITY
A case study on a sustainable company whose sole purpose is to make reusable bags. The purpose was to brand the idea of a ‘client’' who was just starting out who needed a brand identity guide as well as product packaging.
Keeps is a sustainably designed bag, produced to replace plastic retail bags. It’s unique in the industry in that it has strong retail design appeal. As a company, keeps cares about the three “Ps” of Sustainability: people, profit and planet. Keeps wants to be perceived by its stake holders as human-centered, desirable (seductive), fashionable, cool/hip and earth-friendly.